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How accessibility affects your website
Accessibility affects your website seriously in a number of key ways, ie:
- It is in breach of the law to have a website that discriminates against people with disabilities.
In a world first, IBM and the Sydney Organising Committee for the Olympic Games (SOCOG) in 2000 were successfully sued for having an inaccessible website! Read the Human Rights and Equal Opportunity determination. - Search engines can't see. All the fabulous visual effects that you see on your screen are just your browser's interpretation of the underlying code (and all browsers interpret the code differently - what may work in Internet Explorer may look totally different in Mozilla Firefox or Safari). Instead, search engines read the code and text that makes up the page.
If there is nothing to read as the page has too many images, flash movies, no text links, advisory titles or little textual content, it runs the very real risk of being bypassed during the search engine indexing process. - Even people with 20/20 vision don't always view web pages on a nice, big screen. Handheld devices such as mobile phones, blackberries, etc enable browsing on smaller and smaller screens. Often the display is text-only or visual effects are turned off to save bandwidth. You could be missing an important market segment if your pages don't translate well to other media.
All Clip Magic websites have inherent web accessibility features. That's good for the visually impaired, search engines and YOU.
Testing for accessibility
In your browser, turn off images, javascript, flash, CSS and page colours. While the page you're viewing will look dreadful, it will still work. The text will be legible and the links will function. Search engines can index it, screen readers can read it aloud for the visually impaired and for those wanting to save bandwidth, it's readable.
Website accessibility