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From the Microsoft Small Business Center
The Benefits of Email Marketing
E-mail marketing is one of the most powerful marketing tools available today... The benefits derived from most types of marketing and advertising are very difficult to measure. With e-mail marketing, however, you can easily measure the number of e-mails sent, e-mails opened, bounce backs, unsubscribes and click-through rates...Read the full article
From the Opt-In Email Marketing Resource Centre
The Benefits of Email Marketing
Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels...Read the full article
From DIRECT
Email's Killer ROI Less Lethal by the Year
... the return on investment from e-mail far surpasses other channels... But while e-mail’s ROI is slipping, it still has a long way to go before it drops to the return delivered by other channels.Read the full article
Email marketing benefits