Email marketing benefits


 
 

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From the Microsoft Small Business Center

The Benefits of Email Marketing

E-mail marketing is one of the most powerful marketing tools available today... The benefits derived from most types of marketing and advertising are very difficult to measure. With e-mail marketing, however, you can easily measure the number of e-mails sent, e-mails opened, bounce backs, unsubscribes and click-through rates...
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From the Opt-In Email Marketing Resource Centre

The Benefits of Email Marketing

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels...
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From DIRECT

Email's Killer ROI Less Lethal by the Year

... the return on investment from e-mail far surpasses other channels... But while e-mail’s ROI is slipping, it still has a long way to go before it drops to the return delivered by other channels.
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